It's just soap, right? Well, not exactly...

What makes a luxury soap luxurious? A Triple Milled soap...that's what.
How a soap is made determines quality, performance and the feel of it. Triple milled means the soap has passed through a milling machine three times.This process removes excess moisture from the paste and insures that specialty ingredients and fragrances are thoroughly incorporated. The result is a hard, exceptionally long lasting soap bar with a creamy, luxurious lather. It takes skill to get it just right.
It's like defining can't quite find the words, but you know it when you see it.