What is a Serum?

A facial serum is a product you apply to your skin after cleansing but before moisturizing. A quality serum will delivery powerful ingredients directly into the skin. The serum has smaller molecules that penetrate deeply and have a very high concentration of Active ingredients. They are suited for targeting specific skin issues. Some serums can be moisturizing in that they help skin retain moisture. So, they aren't Moisturizers in the usual sense and it's typical to add a Moisturizer after using a serum. They can be used once or twice a day, but once a day usually will suffice. Remember, "more" is not always better when it comes to serums. Our serum contains powerful ingredients and we recommend you follow instructions for how to use. Tip* always dampen your skin prior to using skin care...it will absorb better